Grand central
Now open, BoConcept’s newest showroom is right at the heart of Christchurch.
BoConcept has officially opened its new flagship showroom at 47 Manchester Street in Christchurch Central City, marking a refined new chapter for the brand after more than a decade in Merivale.
Spanning 400sqm, the showroom is designed as a complete interior destination, presenting BoConcept’s Danish-designed furniture and accessories alongside its interior design service, all within the brand’s latest studio concept.
The new location is in Otautahi Christchurch’s ever-evolving lower CBD, a vibrant and fast-growing precinct, surrounded by some of the city’s best restaurants and just a short walk from the new Te Kaha One New Zealand Stadium. The move reflects a considered step into the centre of the city’s growth, strengthening BoConcept’s connection to the local design and architecture sector.
“We’re incredibly excited to open our new showroom in my hometown of Christchurch,” says managing director Jeff Davoren. “After 10 years in our previous Christchurch location, upgrading to BoConcept’s latest global brand store fitout and taking on double the space felt like the right move. There’s a real buzz in Christchurch right now, with strong momentum across the wider South Island playing a key role in driving New Zealand’s economic recovery. This new space gives us the opportunity to better connect with our customers and the design community, while showcasing the full depth of what BoConcept offers.”
Founded in Denmark in 1952, BoConcept is one of the world’s most recognised furniture brands. With a presence in more than 60 countries, it merges Danish craftsmanship with smart innovation to create customisable, contemporary furniture for real life. BoConcept Christchurch remains proudly locally owned and operated, combining global design expertise with a personalised, local approach.
The showroom brings together natural materials, considered textures and botanical accents, creating a warm, contemporary setting and a welcoming feel. Visit and discover the beauty of timeless Danish furniture designs, up close. It also showcases BoConcept’s interior design service, offering tailored support from in-store guidance to complete in-home solutions that are as individual as you are.
