Flooring

Alastair Murcott, owner of Floorpride Mandeville Street in Christchurch, on the hottest products underfoot this year.

What new trends are you seeing in flooring?

The major trend Floorpride is seeing is an increased interest in natural fibres and textures, mainly timber and wool. We’re also seeing a return of bold colours and patterns, such as Axminster.

Why are these becoming popular?

The uptake in natural materials is thanks to a growing awareness of environmental issues, plus the warmth, breathability, soil resistance and feeling. We provide a wide range of sustainable options, from engineered timber to bamboo and oak. Wool carpet is strong and luxurious, wears well and is warm and soft. Because it is a natural fibre, wool carpets are hypoallergenic, fire- resistant and anti-static. They also provide superior insulation, and acoustic and humidity benefits.

What do your current clients like?

Some of our very discerning clients have a keen eye for detail, pattern and colour and are after something different and more creative. We are seeing several very upmarket new builds underway with bold patterns and colours. Axminster carpets have that added sophistication. A number of homeowners have come into our store looking for the Axminster classics, like Summer Bouquet and Red Piazza. But also, the Axminster Zillman range has subtle textures, classical dots and chic plaids that are woven in a timeless palette of gold and grey tones that perfectly complement today’s furniture and colourways.

How do we create the look?

Flooring is the largest area of colour in a house. Discussion with a Floorpride staff member should happen as early in the planning process as possible to ensure that all subsequent design decisions are correct. Flooring is an essential aspect of great decor, so with a combination of solid product knowledge and practical know-how, the Floorpride team can work with you to create personalised design concepts.

03 348 0939 | floorpride.com

““Some of our very discerning clients have a keen eye for detail, pattern and colour and are after something different and more creative.””